Public Relations: Strategies and Tactics (10th Edition)
Author Information
Dennis L. Wilcox, Glen T. CameronProduct Details
ISBN: 9780205770885Publish Date: 01/29/2011
Publisher: Pearson
Number of pages: 624
Description
Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition,clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensivetext is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Related thenewsargus Textbooks
CONTINUE RENT TEXTBOOKS SEARCH
LATEST THENEWSARGUS
- Black Business
- WSSU Rams Head Football Coach Relieved of His Duties
- Controversial Wake Forest Tweet Sparks Outrage
- Bennett College Loses Accreditation Despite Raising Sufficient Funds
- Smollett Investigation Continues To Be Unsolved and Difficult to Resolve
- UREC Looks To Continue and Improve Student Engagement Through Physical...
- University Recreation To Hold Personal Training Pilot Study