Effective Crisis Communication: Moving From Crisis to Opportunity
Author Information
Robert R. Ulmer, Timothy L. Sellnow, Matthew SeegerProduct Details
ISBN: 9781412980340Publish Date: 11/03/2010
Publisher: SAGE Publications, Inc
Number of pages: 264
Description
In this fully updated Second Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides 15 in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, “What now?” and explains how organizations can and should emerge from crisis.
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