DISCOVER LETS COLLEGE STUDENTS CHOOSE NEXT DISCOVER IT® STUDENT CARD DESIGN
Riverwoods, IL, Aug. 9, 2017 – Discover wants college students to make the final decision when it comes to the next Discover it® Student Card design. From Aug. 9 through Sept. 21, Discover is hosting a pun-inspired social media campaign through Facebook and Instagram asking students to go to www.discover.com/student-card-poll.html and cast their vote for which design should become the next Discover it® Student Credit Card. Discover also is offering a $50 statement credit for students who apply through the link on the poll, are approved, and make purchase within the first three months.
“A card’s design can be a reflection of a cardmember’s personality,” said Christine Forman, a marketing director for Discover. “This social media campaign allows us to engage with college students in a fun way on Facebook and Instagram, and ultimately gives students an opportunity to make a direct impact by telling us which design speaks to their unique style.”
Participants can choose from the following six card designs: a colorful sunset, a selfie-inspired moustache, a hand giving the peace sign, a Frenchie wearing sunglasses, a vintage vinyl record and an iridescent pattern.
Voting closes Sept. 21 at midnight Central Time. Once all votes are tallied, Discover will announce the winning card design, and make it available in early 2018.
About Discover Student Cards
The Discover it® for Students and Discover it® Chrome for Students Credit Cards offer students a great way to build their credit history early in their lives. These student cards come with many benefits including rewards on categories that students often spend in.
- The Discover it® for Students offers 5% cash back in categories that change each quarter, up to the quarterly maximum, when you sign up.
- The Discover it® Chrome for Students offers an automatic 2% cash back at gas stations and restaurants on up to $1,000 in combined purchases quarterly.
Both cards earn 1% cash back on all other purchases, as well as a Good Grade $20 Cashback Bonus if their grade point average is 3.0 (or equivalent) or higher each year they are enrolled in school, for the first five years from the account opening.2
For more information visit www.discover.com/student.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America’s cash rewards pioneer, and offers private student loans, personal loans, home equity loans, checking and savings accounts and certificates of deposit through its direct banking business. It operates the Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation’s leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discover.com/company.
1 Get a $50 statement credit after you make your first purchase with a Discover it® for Students card within 3 months of approval. Offer only available to new cardmembers. Your statement credit will be automatically added to your Discover Card account within 1-2 billing periods.
2 Good Grades Rewards: Good Grade Reward only available to new cardmembers on or after 7/23/2015 who indicate on their application that they are currently enrolled in college, and whose accounts are current and remain open when the Good Grade Reward is requested. Students with a Discover it® or Discover it® chrome card who have a GPA of 3.0 or higher (or equivalent) during a School Year (September – August) may apply at Discover.com for a $20 Cashback Bonus (“Good Grade Reward”). One Good Grade Reward per School Year, per account, up to a maximum of five (5) consecutive years from the date your account is opened. Terms of Good Grade Reward Offer are subject to change.
Media Contact:
Brittney Mitchell
224-405-0730
brittneymitchell@discover.com
@Discover_News
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