Aug. 20, 2004
Winston-Salem, NC – The Winston-Salem State University Department of Athletics announced the grand opening of their new online store on Friday afternoon that will enable loyal fans and supporters of Ram athletics to support the athletic department by purchasing Ram merchandise.
The online store, which currently has 12 different products in stock, was officially made live at 3:00 pm Eastern Standard Time on Friday afternoon. The 12 products are only the beginning with more merchandise being made available in the upcoming weeks.
The store marks the second partnership between the WSSU Department of Athletics and CSTV’s College Sports Online, the official website host of WSSU Athletics. The Rams launched www.wssurams.com in February of 2004 and have continued to expand the athletic website since that date. In the upcoming months, the Rams will continue to broaden their internet fan base by adding College Sports Online’s GAMETRACKER software that enables Ram fans around the world to access online, live, internet scoring of football and basketball games. As well, the Rams are currently in negotiations to broadcast live video of two home football contests on the Internet this season. “I am very pleased with the addition of our online store and with everything that we are doing in the Athletic Department right now. We have always heard the call of our alumni and fans about the ability to purchase Ram merchandise, and now we have the ability to reach those consumers.” WSSU Director of Athletics, Dr. Chico Caldwell
WSSU Director of Athletics, Dr. Chico Caldwell got his first look at the new online store on Friday and had the following comment:
“I am very pleased with the addition of our online store and with everything that we are doing in the Athletic Department right now. We have always heard the call of our alumni and fans about the ability to purchase Ram merchandise, and now we have the ability to reach those consumers, and in doing so, help to generate much needed revenue for the athletic department, and at the same time give back to our athletic programs and most importantly, our student-athletes. In keeping with the new University branding campaign, this enables us to continue to not only raise necessary funds, but market the University as well. We have been very satisfied with our partnership with College Sports Online and everything that they have helped us to accomplish, and would certainly recommend their services to others.”
The WSSU Athletics online store can be accessed from www.wssurams.com by clicking on the “online store” category on the website’s right sidebar.
To view the online store directly, click on the following link: WSSU Online Store